My Story

For years, I wanted to create my own swimwear and underwear brand. Growing up in the jewelry industry, I was always surrounded by design and creativity, and I've spent much of my life creating through design, singing, songwriting, and music. And, well... I've also always loved being naked. I actually had the idea for a brand like this years ago, but at the time I wasn't out, and I knew it might raise questions I wasn't ready to answer. So I put the idea aside and moved on.

Then in 2025, a friend introduced me to TikTok Shop. I started going live almost every day, first selling an inflatable pool and eventually swim briefs. Along the way, I built an amazing community of regulars who I now genuinely consider my social media friends. The swim briefs were doing really well, and one day I told my partner, "I should start my own line." The very next day, someone watching my Live told me the exact same thing. I took it as my sign. Not long after, while walking my dogs along the Miami River, the name came to me: I'd Rather Be Naked. I took the first letter of each word and there it was: IRBN®, with the added coincidence that it sounded like "urban." I knew immediately that was the name.

What followed was nearly a year of samples, changes, different manufacturers, and refusing to settle until the product felt right. Eventually, I connected with an incredible manufacturer in Colombia who understood what I was trying to create and shared my attention to quality and detail. Now, after years of having the idea and nearly a year of actually bringing it to life, IRBN® is finally here. I'm incredibly grateful to my partner, everyone who helped make this possible, and especially the TikTok community that helped give me the push to finally do it. Born in Miami. Made in Colombia. Designed to make you feel confident in your own skin. Because at the end of the day, I'd Rather Be Naked.

Ethan
Founder, IRBN®